Appealing to Baby Boomer Buyers

Durable materials, lower utility costs and accessible design can help listings appeal to baby boomers seeking comfort, value and long-term livability.

Florida Ranked Best State for Business Startups

A new study cites low business costs, strong workforce growth and high entrepreneurship rates as key factors behind Florida’s top ranking.

Refi Demand Spikes on Falling Mortgage Rates

Easing mortgage rates are also giving buyers renewed confidence and more flexibility, even as limited inventory keeps competition in check in some areas.

Avoiding Hidden Risks in Your Phone Number

Phone numbers can shape how customers perceive and respond to a business so paying attention to spam flags, recycling and area codes matters.