‘Digital Door Knocking’ Turns Posts Into Leads

Agents are embracing “digital door knocking,” using genuine online conversations, comments, messages and polls to build trust and attract new clients.

Florida Consumer Confidence Slips Again

UF researchers report Florida’s consumer sentiment fell for a fourth month in October, reflecting weaker views on finances and the national economy.

4 Things Every New Homeowner Should Know

Key steps, from locating shut-off valves to budgeting for repairs, can help new homeowners stay safe, save money and avoid costly surprises.

Home Equity: What Homeowners Often Get Wrong

Many homeowners misunderstand how equity works, from what it is to how much they can borrow and what that really means for their finances.