Seller impersonation fraud attempts rise

Fake sellers increasingly target vacant land and absentee-owned properties, prompting agents and title firms to strengthen identity checks.

Tech tools that help Realtors reduce safety risks

About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.

Realtors know real estate. Why not invest?

During a Florida Realtors Live interview at the Florida Realtors Convention & Trade Expo, Realtor Cynthia DeLuca shares how long-term rental ownership can generate cash flow, build family wealth and help investors reach financial goals.

Buyers want more than a ‘dream home’ pitch

A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.