AI narrowing knowledge gap between Realtors, customers

AI is closing the information gap between real estate professionals and customers while reshaping how agents work, NAR officials said at the association's midyear conference, raising both new opportunities and compliance concern.

Florida markets show housing mismatch despite more inventory

Most Florida metros still show a significant gap between available home listings and local household incomes, despite inventory gains, according to a new NAR affordability analysis.

Florida new-home permits hold steady in May

Florida recorded 6,382 new residential construction permits in May, nearly unchanged from April, a new report shows. Regional data shows where builder activity remained strongest and where future new-home inventory may be taking shape.

AI is changing internet searches. Is your business easy to find?

Google's move toward AI-generated search answers means Realtors must ensure their profiles, websites and content clearly communicate their expertise to be surfaced in results.