Understanding KPIs and Marketing Metrics

By embracing data-driven strategies, real estate pros can make informed decisions to drive business forward.

Town Backed in Beach Access Fight

A federal judge upheld an ordinance that protects public access to privately-owned beach areas, citing “customary use” rights.

Tribute to Don Asher

Florida Realtors is deeply saddened to announce the passing of 2001 Florida Realtors President Don L. Asher Jr., of Don Asher Management in Orlando.

Rental Marketing Cooling, Concessions Offered

Jacksonville, Orlando and Tampa are among the top rental markets in the state offering concessions. The U.S. rental vacancy rate held steady at 6.6%.