Rethinking RE Content Strategy in the AI Era

AI is influencing SEO so real estate pros should adapt their content strategies to focus on understanding and addressing what users seek.

Revenue Estimates Up Amid ‘Uncertainty’

Florida economists raised revenue projections by $1.3B but noted economic uncertainty, citing weaker economic variables, federal policies and market concerns.

Lead Gen Tips to Grow Your Customer Base

Real estate pros can grow their network with online giveaways, client events, referral gifts and face-to-face connections.

Black Homeownership Rises, Still Lags Behind

Hispanic homeownership rose 5.8 percentage points (3.5M owners) from 2013-2023, the largest increase among racial groups, NAR also said.