AI can improve the pitch but undermine the transaction

Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.

How agents can connect with younger homebuyers

Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.

New Google tool gives agents a clearer view of what works

Google Search Console now lets users connect social accounts and see which searches surface their posts and videos, giving agents new insight into what gets found online.

New federal housing law expands options in Florida

The ROAD to Housing Act will bring new tools for manufactured housing, local construction, financing and disaster recovery, with changes set to roll out over time.