Lock-In Effect Shows Early Signs of Easing

Nearly 1 in 5 homeowners now have 6%+ mortgages, the highest in a decade. Only 53% have rates below 4%, down from 65% in early 2022.

Mortgage Rates Tick Up for Second Week

The rate on 30-year mortgages rose this week to 6.34% from 6.3% last week, while the 15-year rate rose to 5.55% from 5.49% the previous week

Standing Out on Social Media

Agents succeed on social media by building a consistent content lane. Focused topics, recurring formats and a clear perspective build trust and customer confidence.

Florida Consumer Confidence Weakens

Consumer sentiment in Florida dipped in September for the third month but remains well above the lowest levels observed in 2022.