AI Becomes a Game Changer for Agents

AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts.

Strategies to Keep You Safe in the Field

Real estate is rewarding, but it comes with risks. Use safety protocols, including Forewarn, to help you stay protected while serving customers with confidence.

Rates at Lowest Level in More Than a Year

The average 30-year mortgage rate fell to 6.19% from 6.27% last week, while 15-year rates dropped to 5.44% from 5.52% last week.

Florida Home Sales Up, Prices Leveling in Sept.

Florida Realtors Chief Economist: Driven in part by recent lows in mortgage rates, Sept. existing single-family home sales up 13.6% YoY; condo-townhouse sales up 8%.