Staying Visible When Buyers Use ChatGPT

AI tools like ChatGPT are changing how buyers search for homes. Agents should keep profiles current and share conversational, local posts to stay part of the search.  

Making the Home You Love Fit Your Budget

Experts say there are ways buyers can trim mortgage costs and make ownership more affordable, including comparing lenders and exploring VA, FHA or USDA loans.

‘Digital Door Knocking’ Turns Posts Into Leads

Agents are embracing “digital door knocking,” using genuine online conversations, comments, messages and polls to build trust and attract new clients.

Florida Consumer Confidence Slips Again

UF researchers report Florida’s consumer sentiment fell for a fourth month in October, reflecting weaker views on finances and the national economy.