Rate Shopping Pays, Most Don’t Do It

Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.

Marketing Moves Beyond ‘Just Listed’

As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.

NAR Forecast Sees 2026 Market Rebound

NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.

Fed Delivers Third Straight Rate Cut

The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately.