Building a lasting customer pipeline with open houses

Targeted locations, meaningful conversations and personalized follow-up can turn a single showing into an ongoing prospecting strategy.

Turn online attention into real business

At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.

Agents can ease brokerage changes by setting priorities

Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.

Baby boomers’ cash advantage strengthens offers

NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.