Long-term mortgage rate holds after seven weekly increases

The 30-year mortgage rate held steady at 7.40%, ending seven straight weeks of increases. The 15-year rate dipped to 6.71%, Freddie Mac said.

How agents can stand out in AI search

Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.

Florida real estate experts share buying, selling tips

Florida Realtors Chief Economist Brad O'Connor and Florida agents share practical advice on pricing homes, negotiating deals and helping buyers find affordable options.

Five questions to ask about appraisal changes

A new appraisal reporting format is rolling out. These five questions can help agents prepare for lender changes, customer conversations and transactions.